Users will soon have a new feature that allows them to reduce the volume of AI-created media appearing in their feeds. This move comes as the platform announced that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread rollout. This development comes amid a rise in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a label for substandard, bulk-generated content that is frequently illogical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are currently over a billion videos on its service tagged as AI-generated. Overall, more than 100 m media items are uploaded to the app daily, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Members will be capable of reduce or increase the volume of AI-generated videos they see by accessing the topic control feature in the app and picking the AI content topic. Further subjects that can already be adjusted under the tool cover current affairs, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s guidelines require content makers to identify “realistic” AI-made content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.
Additionally, the app will now attach an artificially created label to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is designed to stop users from seeking to evade the tagging system.
Responsible AI Funding
The company is furthermore introducing a two million dollar educational fund for professionals and groups to produce educational content about ethical AI use. This project will benefit non-profit groups focused on teaching computer science.
Moderation Strategy
TikTok has defended its safety measures, following debate over intentions to make redundant hundreds of safety staff in the UK. The company is expected to cut a significant number of roles in its content moderation department in London, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content prior to it is viewed by staff. The company reported a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
